Advisory Team

Doireann Barrett – Allergen Advocate & Founder Owner of The GFK Co Brand –  @doireannbarrett [linkedin]Doireann Barrett

:: Responsible for ::

• Development of The GFK Co. Brand & Business Model
• Research & Development of  Allergen Friendly Menu’s, Products & Recipes
• Freelance Sales & Marketing Consultant & Business Developer
• Media & Promotion of The GFK Co. Food & Wellness Brand

:: Education & Business Programs ::

  • Doireann is currently studying Nutrition and hopes to qualify as a Nutritionist in time!
  • TradeIt Project February 2014 – 2016 – EU Funded Support for the Traditional Food Sector. Doireann’s involvement in the TradeIt Project has been hugely beneficial to the business development of The GFK Co. and she has attended EU Funded Workshops as part of the upskilling of Artisan Producers in the Meat, Dairy & Bakery Sector. The workshops take place over 9 European Hubs and Doireann has participated as a guest speaker in Potsdam, Berlin, Germany in October 2014 where she presented her business model to the Bakery & Brokerage Conference.
  • Supervalu Food Academy, April 2016
  • Bank of Ireland Accelerator Program , Penrose Wharf, Cork City September 2014 – December 2014
  • New Frontiers Program, Enterprise Ireland, June 2014
  • Start Your Own Business Course, Kerry Enterprise Board, May 2011
  • IAVI Assoc. Diploma in Estate Agency & Property Management, DIT Dublin, Property Management & Business Law. 2006
  • Higher Diploma in Interior Design & Decoration, Dublin College of Interior Design, Suffolk Street, Dublin 2, 1997-1999
  • Leaving Certificate, Gaelcholaiste Chiarrai, Moyderwell Tralee Co. Kerry 1991-1997

After a lifetime of symptoms, Doireann was finally diagnosed in 2004 with Coeliac Disease. Thereafter she saw a gap in the market with the Café/Deli offering and thus began her journey to develop The GFK Co. Her ambition is to create a safe brand of outlets that cater for those suffering with food intolerances and allergies while allowing them to enjoy a meal amongst loved ones without the unfortunate stigma and label that currently excludes a person with dietary exclusions . She understands the difficulties in eating out in a safe and enjoyable environment and created The GFKC based on her experience. Overall, The GFK Co. aims to replace those difficulties by providing a safe food environment while enjoying a quality food experience!

Doireann is a Co-Author of a Published Case Study on her business model which has been Co- Written by Trinity College Business School Professors Paul Coughlan & David Coghlan, Claire Riggs Liverpool University UK & Denise O’ Leary, UCD College Dublin. Doireann’s Case Study Chapter which she co wrote was Published by Emerald Books in 2016, “Organizing Supply Chain Processes for Sustainable Innovation in the Agri – Food Industry”. This case study was presented in Milan, Italy in November 2015 during the Milan Expo where Doireann was invited to Milan to present her participation to the written case study. The Case study on Doireann’s development of The GFK Co. was presented alongside one other Irish Business Case Study which was on Bord Bia’s Origin Green Project. Other case studies presented at this event were Illy Coffee & Google amongst other larger companies.

Since the establishment of The GFK Co. Food & Wellness Brand Doireann & her team have gone onto win many Awards, Nominations and Accreditation’s and have received lots of Media attention. Check out our Awards & Media Pages!

In Doireann’s spare time she has a big interest in Well-being and Yoga and likes to spend her time surrounded by her family participating in long walks by the beach-side and out amongst nature in general. Doireann is well traveled and loves to visit new places and has had the privileged to travel to many countries worldwide!


Below are the Profiles of Our Experienced Team of Advisors Specialising in the Franchising & Brand Licencing Sector.

David Killeen, Shane Connors & John Lane have brought a wealth of Knowledge to The Gluten Free Kitchen Company Brand!


.David Killeen B Comm. Dip. MIITD. – Business Advisor [Linkedin] – Killeen & Associates Business Expansion Specialists.

Killeen & Associates provide a complete consultancy service to prospective and existing franchisors, prospective franchisees and master franchisees.
Mission: “To provide expert advice to prospective and active Franchisors and Master Franchisees by coaching and mentoring them through the complex process of developing or purchasing a robust franchise concept and overseeing its successful implementation to best practice standards.“

Download: [ The Killeen & Associates Profile ]

:: Provides Consultancy on ::

• Comprehensive Franchise Support and Advice Service
• Contract Negotiation
• Franchise Implementation Programme
• Audit relative to Best Practice


.Shane Connors MBA. BComm. ACA. FCA. – Financial Advisor [Linkedin] – Connors and Co Chartered Accountants.

Shane is a qualified Chartered Accountant who has worked in senior management positions both in Industry and in Practice for many years. Connors and Co. provide business advice to small and medium sized enterprises and their goal is to help business owners in the SME sector to get the most from their businesses, both personally and professionally.

:: Provides Consultancy on ::

• Property Management and Related Transactions
• Accounting, Taxation and Auditing
• Financial Modelling
• Cash Flow Forecasting
• Business Development


.John Lane B.A.(Hons), LL.B.(Hons) – Legal Advisor [Linkedin] – Holohan Solicitors

John’s experience and expertise is in the the areas of commercial law, construction / property law and intellectual property.

:: Provides Consultancy on ::

• Franchising and Distributorship Agreements
• Trademarks
• Legal Issues